Commercial moment Official
Pre-sales waiting period, winter 2026 in Belgium: date and meaning
In 2026, Pre-sales waiting period, winter runs from Wednesday December 2, 2026 to Friday January 1, 2027 in Belgium.
The month before the winter sales: in Belgium, retailers may not advertise discounts on clothing, shoes and leather goods.
The rule still applies, but the Council of State weakened its enforcement in May 2026.
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Dates for the coming years
| Year | Date |
|---|---|
| 2026 | from Wednesday December 2, 2026 to Friday January 1, 2027 |
| 2027 | from Friday December 3, 2027 to Sunday January 2, 2028 |
Relevant sectors
- Retail
- Fashion & e-commerce
Source : economie.fgov.be
Frequently asked questions
When is Pre-sales waiting period, winter 2026 in Belgium?
In 2026, Pre-sales waiting period, winter runs from Wednesday December 2, 2026 to Friday January 1, 2027 in Belgium.
When is Pre-sales waiting period, winter 2027 in Belgium?
In 2027, Pre-sales waiting period, winter runs from Friday December 3, 2027 to Sunday January 2, 2028 in Belgium.
Other dates in December 2026
- Saint Nicholas December 6
- Winter break (French-speaking schools) December 21
- World Meditation Day December 21
- Christmas break (Flemish schools) December 21
- Christmas December 25
- New Year's Eve December 31
See the full marketing calendar in Belgium Add the calendar to my agenda (.ics)