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Summer sales 2027 in Belgium: date and meaning
The 2026 edition is over. In 2027, Summer sales runs from Thursday July 1 to Saturday July 31, 2027 in Belgium.
Belgium's legal summer sales period, from 1 to 31 July.
1 July, or 30 June if the 1st falls on a Sunday.
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Dates for the coming years
| Year | Date |
|---|---|
| 2026 | from Wednesday July 1 to Friday July 31, 2026 |
| 2027 | from Thursday July 1 to Saturday July 31, 2027 |
| 2028 | from Saturday July 1 to Monday July 31, 2028 |
Relevant sectors
- Retail
- Fashion & e-commerce
- Home & bedding
Source : economie.fgov.be
Frequently asked questions
When is Summer sales 2026 in Belgium?
In 2026, Summer sales runs from Wednesday July 1 to Friday July 31, 2026 in Belgium.
When is Summer sales 2027 in Belgium?
In 2027, Summer sales runs from Thursday July 1 to Saturday July 31, 2027 in Belgium.
Other dates in July 2027
- Summer holidays (Flemish schools) July 1
- Start of summer holidays (French-speaking schools) July 3
- World Chocolate Day July 7
- Flemish Community Day July 11
- World Emoji Day July 17
- Belgian National Day July 21
- Belgian F1 Grand Prix (Spa-Francorchamps) July 23
- International Tiger Day July 29
See the full marketing calendar in Belgium Add the calendar to my agenda (.ics)