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Winter sales 2027 in Belgium: date and meaning
The 2026 edition is over. In 2027, Winter sales runs from Saturday January 2 to Sunday January 31, 2027 in Belgium.
Belgium's legal winter sales period, from 3 to 31 January.
3 January, or the 2nd if the 3rd falls on a Sunday.
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Dates for the coming years
| Year | Date |
|---|---|
| 2026 | from Saturday January 3 to Saturday January 31, 2026 |
| 2027 | from Saturday January 2 to Sunday January 31, 2027 |
| 2028 | from Monday January 3 to Monday January 31, 2028 |
Relevant sectors
- Retail
- Fashion & e-commerce
- Home & bedding
Source : economie.fgov.be
Frequently asked questions
When is Winter sales 2026 in Belgium?
In 2026, Winter sales runs from Saturday January 3 to Saturday January 31, 2026 in Belgium.
When is Winter sales 2027 in Belgium?
In 2027, Winter sales runs from Saturday January 2 to Sunday January 31, 2027 in Belgium.
Other dates in January 2027
- New Year's Day January 1
- Dry January January 1
- Epiphany (king cake) January 6
- Brussels Motor Show January 8
- International Day of Italian Cuisine January 17
- Blue Monday January 18
- Community Manager Appreciation Day January 25
- Data Protection Day January 28
See the full marketing calendar in Belgium Add the calendar to my agenda (.ics)