Commercial moment Official
Summer sales 2027 in France: date and meaning
The 2026 edition is over. In 2027, Summer sales runs from Wednesday June 23 to Tuesday July 20, 2027 in France.
Summer sales in France: four weeks from late June into July, on dates set by the government.
The last Wednesday of June (or the second-to-last if it falls after the 28th), for four weeks. Extended by one week in 2026.
Advertisement
Dates for the coming years
| Year | Date |
|---|---|
| 2026 | from Wednesday June 24 to Tuesday July 28, 2026 |
| 2027 | from Wednesday June 23 to Tuesday July 20, 2027 |
Relevant sectors
- Retail
- Fashion & e-commerce
- Home & bedding
Source : economie.gouv.fr
Frequently asked questions
When is Summer sales 2026 in France?
In 2026, Summer sales runs from Wednesday June 24 to Tuesday July 28, 2026 in France.
When is Summer sales 2027 in France?
In 2027, Summer sales runs from Wednesday June 23 to Tuesday July 20, 2027 in France.
Other dates in June 2027
- World Bicycle Day June 3
- World Environment Day June 5
- Ride to Work Day June 8
- 24 Hours of Le Mans June 12
- Sustainable Gastronomy Day June 18
- Father's Day June 20
- Music Day June 21
- Micro-, Small and Medium-sized Enterprises Day June 27
- Social Media Day June 30
See the full marketing calendar in France Add the calendar to my agenda (.ics)